Launch event for the new Danish Alliance for Responsible Coffee

Collaborating for the future of coffee

Danish consumers happily drink four cups of coffee per day. Throughout the world 125 million people depend on coffee as a source of income. But the effects of climate change pose a major threat to coffee production and to our future coffee supply. It is estimated that less than 10% of the value generated in the global coffee chain typically reaches the coffee farmer. This calls for a transformation of the sector that brings farmers to the forefront. In this launch event we will take status of the plans for a new Danish coffee alliance joining forces for regeneration, better livelihoods and accountability in the coffee value chain.

During the event, we will celebrate the launch of Danish Alliance for Responsible Coffee together with all the participants that contributed to the development of this binding and ambitious collaborative initiative. The alliance is established by Ethical Trade Denmark, with financial support of the Danish Ministry of Foreign Affairs. We jointly invite all interested stakeholders from the Danish coffee value chain to join.

Participants:

BKI, CBS, Clever Coffee, Coffee By Storm, Coffee Collective, COOP Trading, Danmarks Restauranter og Cafeer, Dansk Design Center, Dansk Erhverv, Dansk Industri, Fairtrade-mærket, Forbrugerrådet Tænk, Freehand Coffee, IFRO / Københavns Universitet, Impact Roasters, Kaffe Bueno, Københavns Kommune, Kontra Kaffe, Miljøministeriet, Nestle, Nguvu, Pezo Import, Roast Coffee, Peter Larsen Kaffe, Preferred By Nature, SDFreezedrying, Syddansk Universitet, Sex og Samfund, Slow, SylvestCoffee, True Intent, Udenrigsministeriet, Ønsk.

PROGRAM
THE COFFEE SECTOR AS A DRIVING FORCE FOR REGENERATION, BETTER LIVELIHOODS & ACCOUNTABILITY

13:30: Arrival and coffee

14:00: Welcome by Nanna Callisen Bang, director Ethical Trade Denmark

14:05: Coffee in a time of crises: Transforming the coffee supply chain to meet planetary boundaries. Opening speech by Andreas Wieland, Associate Professor of Supply Chain Management, CBS

14:30: Coffee farmers at the forefront (videoclips)

14:35: The future of our coffee: who pays the price? Thomas Roland, Head of department, responsibility at Coop Danmark

14:50: Break

15:05: Danish Ministry of Foreign Affairs (TBC)

15:10: Launch of the Danish Alliance for Responsible Coffee: presentation of the Alliance agreement and joint vision. Janine Dortmundt, advisor at Ethical Trade Denmark.

15:30: How do we change the coffee sector and create impact for farmers and society? Interaction and debate with the participants

16:00: Closing remarks and celebration.

The meeting will be conducted in English and Danish and is open to all stakeholders in the coffee sector.

Background

Back in June, Ethical Trade Denmark started a working group on responsible coffee with many different actors from the industry; coffee roasters and importers, civil society, public buyers, researchers and industry associations.

Over the past 25 years, coffee farmers have become poorer. Coffee production is threatened by climate change, deforestation and a lack of transparency in the supply chain. In this new collaboration we aim to create impact and opportunities for coffee producers, nature and the climate. Our ambition is to transform the coffee industry and combat the many complex coffee-specific problems that cannot be solved by one actor alone.

If you want to know more, contact Janine Dortmundt at jd@etiskhandel.dk